Pop-Under traffic
built foriGaming.
Your landing page, full screen, in front of real people in 238 countries. Real-time CPM bidding, fraud filtering before the bid, launch in minutes from about $1 CPM.
Your landing page, waiting right behind the content.
A pop-under is an ad format that opens your landing page in a new browser tab behind the page the visitor is reading. When they finish or switch tabs, your page is there, full screen, with their full attention.
- Not a popup. Popups jump in front and interrupt. Pop-Unders wait behind, so the visitor arrives when they're ready.
- Not a banner. No 300×250 box fighting for attention. The whole screen is yours.
- One visit = one view. You pay per 1,000 opened landing pages (CPM).
From click to visitor in milliseconds.
Every pop-under is bought in a real-time auction, checked for fraud before we bid, and shown only if it matches your targeting.
A visitor clicks
On a publisher site, a click triggers a pop-under request.
0 msWe filter it
Bots, data-center IPs and bad placements are dropped before the bid.
~10 msYou win the auction
Your CPM bid competes in real time for that exact visitor.
~50 msYour page opens
The landing page loads behind the content, ready when they are.
< 1 sWhy pop-unders outperform display.
Pop-Unders combine the reach of display with the attention of a direct visit, and that makes them one of the most cost-efficient ways to buy real browser traffic.
No banner blindness
People have learned to ignore ad slots. A full-page visit can't be ignored, so every pop is 100% viewable.
Seen at the right moment
The visitor meets your page after they finish reading: relaxed, not interrupted, and ready to act.
Low cost per visit
An average CPM of $0.95 means real landing-page visits for about a tenth of a cent each, so you can test fast.
Massive, global scale
Over 6 million pop-under requests a day across 238 countries, desktop and mobile, so winners can scale.
Everything a pop-under buyer needs.
We removed banners, push and native, so every feature is built around one question: is this pop worth paying for?
Real-time CPM bidding
Bid per country, raise bids on winning sources and lower them on weak ones. You pay the market, not a rate card.
Precision targeting
Country, region, device, OS, browser, connection type, language, dayparting and frequency caps.
Pre-bid fraud filtering
Automation, data-center and proxy IPs and low-reputation placements are filtered before you pay.
Placement-level reports
See every source and zone. Block losers and boost winners with one click.
Conversion tracking
Server-to-server postback and pixel tracking feed straight into reports and rules.
Automated rules
Auto-pause placements that spend without converting and auto-raise bids where ROI is strong.
Built for performance offers.
Pop-Unders shine wherever a full landing page sells the click.
Pop-Under vs. multi-format networks
We do one format. That's the point.
| Pop-Under | Multi-format networks | |
|---|---|---|
| Focus | Pop-Under only | Pop-Under is one of many |
| Real-time CPM bidding | ✓ | Often fixed rates |
| Fraud filtering before the bid | ✓ every request | Varies |
| Placement-level reports & blocking | ✓ | Sometimes |
| Postback & pixel tracking | ✓ | ✓ |
Pop-Under questions, answered.
What is a pop-under ad?
A pop-under is an ad format that opens the advertiser's landing page in a new browser tab or window behind the page the visitor is reading. The visitor sees it when they finish reading or switch tabs, so the landing page gets full-screen attention. It is also written "popunder" or "pop under".
What is the difference between a popup and a pop-under?
A popup opens in front of the current page and interrupts the visitor. A pop-under opens behind it, so it doesn't interrupt reading and is seen later, when the visitor is ready.
How much does pop-under traffic cost?
Pop-Unders are sold per 1,000 visits (CPM). On Pop-Under the average pop-under CPM over the last 30 days was $0.95. Prices vary by country, device and competition.
Is pop-under traffic good for conversions?
Pop-Unders work best for offers that sell with a full landing page: sweepstakes, software and VPN, e-commerce, apps, finance and lead generation. Results depend on targeting, the landing page and cutting low-quality placements.
How does Pop-Under prevent bot traffic?
Requests are checked before we bid: bots and automation, data-center and proxy IPs and low-reputation placements are filtered out, so you're not charged for them.
Which countries can I target?
We had pop-under traffic in 238 countries over the last 30 days, on desktop and mobile. Target by country, region, device, OS, browser and connection type.
What can't I advertise?
Malware, deceptive downloads, fake system alerts, phishing and anything illegal. Every landing page is reviewed and scanned before it goes live.
How fast can I launch?
Sign up, fund your balance and create a campaign. Most campaigns go live within minutes once the landing page passes review.
Your next visitor is one pop away.
Create your account, fund it, and get your first pop-under visitors today.
Start now — free to sign up →